We Love Local

We teamed up with the Downtown Halifax Business Commission and ACOA to bring on a new campaign, called Buy Local Again. The Charcoal team visited more than 60 small businesses across 10 Business Improvement Districts/Associations (BID/BIA) in Nova Scotia, capturing the businesses’ stories (via photo & video) while focusing on the people behind our favourite spots.

We captured the real and authentic humans that run small, local businesses in your communities. They are your friends, your family, your neighbours—it's all about the people who work so hard to follow their passions.

Our paid media campaign (with our partners at Sugar Estate Media), helped amplify the message and incentivize people to sign the pledge to show their support for buying local. The campaign received over 5 million impressions, as well as over 550K accounts reached organically on social media.