Background

Seaboard Transport Group is an umbrella organization representing numerous transport brands. Originally started in Cape Breton, Seaboard spread throughout Atlantic Canada, nationally, and into the US. The company celebrated 50 years in 2013, and we were proud to undertake the re-design of their website.

 

Fresh look

As an umbrella organization it was important for Seaboard to include not only its brand, but those of its sub-organizations throughout the site. With an outdated website in both design and technology, Seaboard looked to us to update their look and functionality online. Also as a growing corporation, Seaboard wanted to step-up their game to compete with other large, multinational organizations throughout North America and communicate that they are a reputable, established, and professional company to both potential and existing customers and employees.

We set to work designing the mood boards and wireframes to establish look-and-feel and structure before setting forward with the design of the interface. We created an engaging, fresh, and modern image for Seaboard, highlighting the company’s various sub-brands and the breadth of their services and presence across North America.

 

Careers section

As a large organization, Seaboard is always looking for employees with the right fit. With this in mind we built a human resources component that allows job seekers to view available positions, fill out a questionnaire and upload resumes. We also built a customized Google Map feature showing their operations all over North America. The entire website is managed using ExpressionEngine as the CMS, so they can view all of their job applicants, update text and imagery, and manage their operations.