#BuyLocalAgain

We love local

Person holding a sign that says "You can't buy love, you can buy local" in a store with shelves of perfumes and cosmetic brands like Hermès and Jack Black displayed.

We teamed up with the Downtown Halifax Business Commission and ACOA to bring on a new campaign, called Buy Local Again. The Charcoal team visited more than 60 small businesses across 10 Business Improvement Districts/Associations (BID/BIA) in Nova Scotia, capturing the businesses’ stories (via photo & video) while focusing on the people behind our favourite spots.

A heartfelt thanks

Two people holding a sign that says "Thankful for you" in a cafe with "Apartment 3" on the wall.

We captured the real and authentic humans that run small, local businesses in your communities. They are your friends, your family, your neighbours—it's all about the people who work so hard to follow their passions.

Our paid media campaign (with our partners at Sugar Estate Media), helped amplify the message and incentivize people to sign the pledge to show their support for buying local. The campaign received over 5 million impressions, as well as over 550K accounts reached organically on social media.

Ready to fuel the fire?