Who’s Charcoal, anyways?

Stoking the fire

Charcoal Marketing is Halifax's fractional marketing department for growing businesses. Instead of hiring a full in-house team — or juggling freelancers — you get senior marketing strategy plus hands-on execution from one experienced crew: brand, websites, SEO, advertising, content, social, and reporting.

We work with established, growing businesses that are done with marketing that just reacts quarter to quarter. No smoke and mirrors, no bloated retainers, and no setting your budget on fire.

Think of us as your dedicated marketing team, minus the overhead and the awkward team-building exercises. Real expertise, real strategy, and results we can actually show you.

Coffee on us
Wooden sign with the word 'CHARCOAL' surrounded by string lights on an orange wall, and a plant in the foreground.

Meet the Team

  • A man with glasses wearing a dark jacket over a light shirt, smiling against a plain background.

    Mike Cyr

    President & COO

  • Smiling man wearing a dark shirt against a light background

    Mike Hayes

    CMO

  • Person with long wavy hair smiling against a plain background.

    Lauren Thomander

    Brand Storyteller

  • Sam Tourigny

    Digital Marketer

  • Man in a black suit with a striped shirt against a white background.

    Max Sinnis

    Social Media Strategist, Inbound Marketer

  • A man with intense facial expression, long dark hair, and a full beard, wearing a tan button-up shirt, standing against a plain white background.

    Jack Ember

    Emergency Fire Containment (when marketing runs hot)

  • "The major difference between Charcoal and your other guy is the personal touch, they really put the effort into understanding your business, its needs, and individuality."

    Jared Harnish, Owner/Operator, Hubbards Beach Campground

  • "MANNNNNNN! I love it. You guys are the best."

    Michael Burt, Owner/Operator, Trackside Studios & Halifax Mural Festival

  • "I have found them to be creative, results driven, community focused, professional, flexible and an absolute dream to work with."

    Karla Nicholson, Executive Director, Quinpool Road Mainstreet District

  • "Had a great experience working with the Charcoal team for professional photography. They were easy to coordinate with, reliable, and delivered high-quality images on time. Would definitely recommend!"

    - Candace Conrad, Marketing Manager, Touch of Gold

  • "Charcoal Marketing is absolutely integral to our success — they were essential partners in preparing, marketing, and hosting our event."

    Peter Moreira, Publisher, Entrevestor

  • "From the start, their team was not only professional but also enjoyable to collaborate with. They delivered high-quality videos and imagery that enhanced our content bank and quality. This content has been key for our digital marketing strategy and social media advertising and will continue to be an asset for us in the long term."

    Natalie Pellerin, Digital Marketing, Good Robot Brewing

  • “Working with Lauren and Sam at Charcoal has been wonderful. They are both very efficient, professional and have made our marketing goals easily achieved."

    Susan Downey Lim, Nova Scotia Wine Tours

Visit us at Charcoal HQ

Find Your Spark

You bring the kindling, and we’ll provide the fuel.

Walk through our open-concept space, mark up our chalkboard wall, and let's talk about your spark. We're eager to understand where your inspiration comes from and how we can help create fire. Did you bring the s’mores?

 

Ready to fuel the fire?

Coffee sounds good!