Until someone clicks, they’re both your customer and not. Here’s how uncertainty, data, and constant testing make marketing feel a lot like quantum mechanics.

Every business is in the experience business. From colours and design to people and service, your brand shows up at every touchpoint. Here’s how to make sure it’s the right kind of experience.

Discover how Peggy’s Cove Lighthouse turned from a navigational aid into Nova Scotia’s most powerful tourism brand asset—and what small businesses can learn from its timeless marketing appeal.

Chester Race Week isn’t just Atlantic Canada’s largest keelboat regatta—it’s a major tourism driver. See how the 2025 event boosts local business

Struggling to figure out your marketing strategy? Here’s what actually belongs in a small business marketing plan — from goals and budget to content and execution.

If your social posts or blogs aren't getting traction, the algorithm may not be to blame—your content might just be boring. Here’s how to fix that and actually engage your audience.

Canadian nonprofits may qualify for up to $10,000/month in free Google Ads through Google Ad Grants. Learn how to apply, meet requirements, and make the most of it.

Your website is often the first stop on a traveler’s journey. Learn how stunning visuals, strong reviews, and better copy can help your Nova Scotia tourism business attract and convert more visitors—before they even arrive.

Your marketing plan isn’t broken—it’s just unfinished. Learn why most strategies fall apart and how to finally launch one that sticks.

Most business owners don’t know about fractional marketing—but it could be the smartest way to grow without hiring in-house. Learn how a fractional team works and why it might be a better fit for your business.

See how Charcoal Marketing helped Benjamin Bridge bring their B Corp certification to life through short-form video, web content, and a digital strategy focused on purpose-driven storytelling.

Think B-roll is just filler? Think again. Discover how candid, behind-the-scenes content builds trust, shows your brand's personality, and fuels your marketing strategy year-round.

Discover how Good Robot Brewing Co. turned personality into brand power—creating one of Atlantic Canada’s most iconic breweries by living their values at every touchpoint. Learn how we helped capture that energy.

Tired of juggling freelancers or doing your own marketing? Charcoal Marketing offers fractional marketing services—your own part-time team of experts without the full-time cost. Based in Halifax, serving small to mid-sized businesses across Nova Scotia.

Exploring Halifax marketing agencies like Wunder and Trampoline? Learn why a boutique firm like Charcoal Marketing might be the better choice for small and mid-sized businesses.

SmartCasa’s new show home wasn’t just a display of architecture—it was a turning point for the brand. It needed to attract buyers, spark conversation, and prove that modular builds weren’t just for cabins or cottages—they were a real solution for everyday living. So our job was to make sure the rollout matched the product: sharp, sustainable, and undeniably smart.

Let’s just say it: the economy feels like it’s being held together by duct tape and vibes right now. Trump’s back, Canada’s heading to the polls, and the economy’s doing its best impression of a wobbly picnic table. Trade wars flare up, interest rates fluctuate, and suddenly everything from lumber to lettuce costs 20% more. And yet - business goes on.

Picture this: You wake up early, grab your fishing rod, head to the lake, and cast your line—without bait. You sit there, waiting… and waiting… but the fish aren’t biting. Why?

Looking for a marketing agency in Halifax? You might not need one. Discover why small and medium-sized businesses choose Charcoal Marketing—a boutique firm offering big-brand expertise without the agency red tape.

Sponsorships can be a powerful marketing tool for small businesses—when done right. Too often, businesses write a check, slap a logo on an event banner, and hope for the best. But thoughtful sponsorship is more than a donation with your name attached.