Hot Takes

Lauren Lauren

B-Roll Isn’t Extra, It’s Everything

Think B-roll is just filler? Think again. Discover how candid, behind-the-scenes content builds trust, shows your brand's personality, and fuels your marketing strategy year-round.

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Charcoal Marketing Charcoal Marketing

Fast Builds, Bold Branding: The SmartCasa Launch

SmartCasa’s new show home wasn’t just a display of architecture—it was a turning point for the brand. It needed to attract buyers, spark conversation, and prove that modular builds weren’t just for cabins or cottages—they were a real solution for everyday living. So our job was to make sure the rollout matched the product: sharp, sustainable, and undeniably smart.

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Mike Cyr Mike Cyr

How to Market in an Uncertain Economy (Yes, Even This One)

Let’s just say it: the economy feels like it’s being held together by duct tape and vibes right now. Trump’s back, Canada’s heading to the polls, and the economy’s doing its best impression of a wobbly picnic table. Trade wars flare up, interest rates fluctuate, and suddenly everything from lumber to lettuce costs 20% more. And yet - business goes on.

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Charcoal Marketing Charcoal Marketing

Stop Wasting Sponsorship Dollars—Make Them Work for You

Sponsorships can be a powerful marketing tool for small businesses—when done right. Too often, businesses write a check, slap a logo on an event banner, and hope for the best. But thoughtful sponsorship is more than a donation with your name attached.

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Charcoal Marketing Charcoal Marketing

What the Super Bowl Taught Us About Storytelling in Marketing

The Philadelphia Eagles crushed the Kansas City Chiefs 40-22 in Super Bowl LIX. But the night wasn’t just about football. It was about storytelling—on the field, in commercials, and in Kendrick Lamar’s halftime show. The big takeaway? Marketing isn’t just content.

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Mike Cyr Mike Cyr

What Businesses Can Learn From Shaboozey’s Red Carpet Moment

The 2025 Grammys weren’t just a celebration of music; they were a reminder of how powerful media moments can be. During a red carpet interview on E!’s Live From the Grammys, Zuri Hall casually dropped a fascinating detail while speaking to five-time nominee Shaboozey: Googling his name causes the screen to tilt.

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Mike Hayes Mike Hayes

What to expect for 2025?

Having just recently attended the Consumer Electronics Show (CES 2025), you’d think I would know. CES is kind of a new consumer products play land, with all the big brands you know, like Sony, LG, Nikon, Nvidia, Google…shall I go on? The main message from the conference — AI will take over everything.

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Charcoal Marketing Charcoal Marketing

Is Your Content Like Fast Food? Tasty, but Nobody’s Coming Back for More

Let’s be honest: fast food has its moments. It’s quick, it’s convenient, and it’s satisfyingly greasy when you’re in a pinch. But does anyone leave a drive-thru thinking, “Wow, that was life-changing. I can’t wait to tell my friends about this burger that tasted exactly like every other burger I’ve ever had”? Probably not.

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Mike Cyr Mike Cyr

What Do a Marketing Company and a Spaghetti Dinner Have in Common?

At first glance, marketing and spaghetti might not seem to have much overlap (except for the occasional saucy ad campaign). But dig a little deeper, and you’ll see they’re surprisingly similar. Both can look like chaos at first, involve a mix of ingredients, and, when done right, leave you totally satisfied.

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The Team The Team

Creating High-Converting Landing Pages That Actually Work

Struggling to turn visitors into customers? A well-designed landing page could be the missing link in your marketing strategy. Learn how to craft a landing page that grabs attention, builds trust, and drives action—without the fluff or confusion. Small changes can lead to big results, and we’re here to show you how.

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