Struggling to turn visitors into customers? A well-designed landing page could be the missing link in your marketing strategy. Learn how to craft a landing page that grabs attention, builds trust, and drives action—without the fluff or confusion. Small changes can lead to big results, and we’re here to show you how.

Charcoal Marketing partnered with a local nonprofit to overhaul their outdated marketing approach. From revamping a clunky website to creating a cohesive brand identity, we worked alongside their team to modernize their digital presence. Our efforts included launching a Facebook community group, promoting events with consistent branding, and using lead magnets to boost membership. By the end of the year, the organization was better connected with its community and positioned for long-term growth. Ready to elevate your marketing strategy? Let’s make it happen.

With Nova Scotia's election season rolling in, there’s a lot to unpack—promises, missed promises, and let’s face it, probably more promises to come. But here’s the thing: beyond the typical campaign slogans and policy chatter, there’s a glaring missed opportunity, one that, as a marketing agency, we just can’t ignore.

Ah, Small Business Week—an annual reminder that while big corporations may have fancy office towers and gourmet coffee machines, small businesses are the real backbone of our economy. They’re like the unsung heroes of the business world, valiantly fighting for their place in the marketplace armed with nothing but determination and a questionable number of coffee cups.

Nova Scotia in the summer is an absolute dream—sunshine glinting off the Atlantic, crowded beaches, bustling festivals, and tourists flocking to quaint coastal towns. But as the chill of autumn creeps in and the tourists pack up their SUVs, it’s easy for small businesses to fall into the trap of seasonal hibernation.

I get it. Budgets are tight, especially for small businesses. You’ve probably thought, “I’ve got an iPhone. Can’t I just take the photos myself?” And sure, you can. But should you?

Working in a confidential industry can feel like walking a tightrope while juggling flaming torches — no pressure, right? At Charcoal, we’ve been there, done that, and somehow didn’t drop the torch.

Charcoal Marketing is pleased to announce the appointment of its new president, Mike Cyr. Cyr succeeds business founder and CMO Mike Hayes. Charcoal, established in 2016, is now steadily growing in its ninth year of successful operations.

Let’s talk about money. Specifically, your money. Because if you’re considering hiring an in-house marketing manager, you might want to sit down for this.

When you think of wine country, you might picture rolling hills, rows of grapevines, and the occasional rustic barn. But on a tour through Luckett Vineyards in Nova Scotia, you might be surprised to find an old-school, strikingly red, British phone booth.

In the relentless pursuit of saving money and streamlining operations, more US companies are turning to Canadian marketing firms. You might wonder why a country as big as the US, with more marketing agencies than Starbucks locations, would look north for help.

In this relentless onslaught of media consumption, how can smaller businesses hope to compete with the industry titans to earn their audiences attention?

Halifax hosted its first-ever Sail Grand Prix (SailGP), dubbed the "Formula 1 on the water," bringing high-speed competition and thousands of visitors to our waterfront. Local organizations and sailing clubs formed "Hype Crews" to promote the event and engage the community. The week also featured the unveiling of a new mural on Quinpool Road, highlighting ocean conservation. As proud members of the Quinpool Road community, Charcoal Marketing is thrilled to see Halifax shine on the global stage.

Gmail celebrated its 20th year birthday on April 1, 2024. Yay!

Do you remember when you had to be invited to get a Gmail address? It was a stellar marketing idea at the time, to create the aura of a private club.

In our journey through CES 2024, we discovered innovations that could reshape how businesses operate and connect with customers. Let's break down the highlights and explore how these insights can be a game-changer for small-medium sized businesses.

Nova Scotia, nestled in the heart of Canada's maritime region, boasts a rich tapestry of history, culture, and natural beauty. Over the years, tourism marketing has undergone a remarkable evolution, shaping the way we explore this region. The impact of tourism marketing extends beyond promotion; it's a journey of discovery that leaves an indelible mark on destinations and travellers alike.

Ever find yourself strolling down a bustling street, coffee in hand, when suddenly, a billboard grabs your attention? It might seem like a simple, everyday moment, but let me tell you, there's a captivating world of strategy and creativity behind that billboard, and it's a testament to the power of different advertising mediums.

Charcoal Marketing is pleased to announce the promotion of Mike Cyr to the role of Chief Operating Officer (COO), effective May 1st.

We knew heading into it, that it was going to be a busy week. The sun, the moon, and the clients had aligned to have our team heading in three very different directions.

The 2023 Consumer Electronic Show (CES) in Las Vegas was an exciting and enlightening event for Charcoal Marketing. With the most influential tech companies showcasing their latest and greatest innovations, it was an opportunity to gather valuable insights and stay ahead of the curve in the ever-evolving world of technology. The new advancements and solutions that were on display this year will have a significant impact on how marketers and their clients can become more competitive and successful in the future.