Nova Scotia Tourism: From Tradition to Digital Transformation

Nova Scotia Tourism: From Tradition to Digital Transformation

Nova Scotia, nestled in the heart of Canada's maritime region, boasts a rich tapestry of history, culture, and natural beauty. Over the years, tourism marketing has undergone a remarkable evolution, shaping the way we explore this region. The impact of tourism marketing extends beyond promotion; it's a journey of discovery that leaves an indelible mark on destinations and travelers alike.

Read More >>

From Billboards to Pixels: Exploring the World of Everyday Advertising

From Billboards to Pixels: Exploring the World of Everyday Advertising

Ever find yourself strolling down a bustling street, coffee in hand, when suddenly, a billboard grabs your attention? It might seem like a simple, everyday moment, but let me tell you, there's a captivating world of strategy and creativity behind that billboard, and it's a testament to the power of different advertising mediums.

Read More >>

Charcoal Marketing promotes Mike Cyr to COO

Charcoal Marketing promotes Mike Cyr to COO

Charcoal Marketing is pleased to announce the promotion of Mike Cyr to the role of Chief Operating Officer (COO), effective May 1st.

Mike has been an integral part of the Charcoal team for five years, and has proven himself to be a valuable contributor to the company’s success. He is a passionate marketer who likes to help his clients ‘win’. He has played a vital role in the firm’s addition and adoption of Programmatic Advertising, and continues to build on that expertise.

Read More >>