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I gave a presentation at PodCamp Halifax 2019, on the importance of positioning your brand or product relative to your competition and your industry.
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We’ve all heard the rationale about the economic impact of startups. They create jobs. They employ new grads. They create exports. They distribute wealth (all of this assumes, of course, that they are successful startups!).
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The objective was to empower OFI with a platform of its own, apart from Dalhousie but still in touch with it, that the research and the name might find and establish its own voice.
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The moral of the story is that brands, both personal and corporate, must adapt when being told online.
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