Benjamin Bridge Got B Corp Certified. So We Brought the Cameras.

When Benjamin Bridge officially became B Corp Certified in 2024, they didn’t just update the labels on their bottles and call it a day. They wanted to do it right—to communicate what the certification actually means and why it fits into the bigger picture of how they do business.

That’s where we came in.

They’d already written the announcement. They’d put the icon on the bottle. But when it came to showing the heart of their operations—regenerative agriculture, community values, and a long-term commitment to doing better—they needed something more than a blog post.

They needed a story. And some good footage. Ideally captured just before harvest.

Shooting the story, not the slogan

We worked with Keltie, Benjamin Bridge’s Director of Sustainability, to map out a content plan that felt like them: thoughtful, grounded, and local—not too polished, not too preachy.

Rather than go the route of a five-minute documentary (which most people wouldn’t finish unless they were sipping wine in the background), we built a mini campaign anchored in short-form content: a hero video and a set of social-friendly Reels designed to bring the message to life, quickly and clearly.

Because let’s be honest—if you can’t say it in 30 seconds, you probably shouldn’t be saying it at all.

What we delivered

We filmed the vineyard. We showed the people. We told the story—then wrapped it all up in a digital campaign that could actually carry the message beyond a single announcement.

• A hero video to introduce the B Corp story

• Reels and short-form clips built for Instagram, Facebook, and LinkedIn

• Website copy updates, including a new sustainability landing page

• Email and social strategy focused on B2B and values-driven audiences

This wasn’t about patting anyone on the back for doing the right thing. It was about giving people a reason to care—customers, buyers, and partners alike.

Purpose is better when it’s visible

B Corp certification isn’t the punchline. It’s the setup for a better conversation. And Benjamin Bridge didn’t want to just tell people they were certified. They wanted to show them what that meant—and how it shapes everything from the soil to the final pour.

So that’s what we helped them do. One well-timed Reel at a time.