Benjamin Bridge
Bottled with purpose
When Benjamin Bridge became a certified B Corporation in March 2024, it marked more than a milestone — it reinforced their commitment to community, sustainability, and ethical business. But the story was still waiting to be told.
We partnered with the team at Benjamin Bridge to develop a campaign that would introduce their B Corp certification to the world — not with jargon, but with real storytelling. The goal? To help people understand what the certification means, and why it matters.
Vineyard values
Our first step was heading into the vineyard to capture high-quality video content that showcased the people, the land, and the thoughtful practices behind the Benjamin Bridge name — from regenerative farming to their values-driven approach to business. Building on that, we developed a digital campaign that turned their B Corp certification into an ongoing conversation. We produced a compelling story-driven video for web and social platforms, crafted a strategy to align messaging across email, Instagram, Facebook, and LinkedIn, and wrote website copy including a dedicated sustainability page.
The result
Today, they have a campaign as intentional as their wine, one that extends beyond a single announcement to deepen and sustain their brand story. The foundational video supports ongoing B Corp messaging, while the web and social content stays true to who they are: honest, elegant, and deeply rooted in place. With a clear digital strategy that keeps purpose front and center, the messaging speaks to both wine lovers and corporate partners alike. Because for Benjamin Bridge, B Corp isn’t just a label—it’s a lens. A way to keep growing thoughtfully, transparently, and in good company.
