Fractional Marketing
Your full marketing department—without the full-time payroll.
Let’s be real: most growing businesses don’t need a full in-house marketing team. They need a smart, nimble crew that can actually get things done—without draining time, budget, or sanity. That’s where we come in.
At Charcoal, fractional marketing means you get your own part-time marketing department: a team of specialists who work together, stay aligned, and are fully managed—by us. You focus on your business. We handle the strategy, execution, and results.
The right team, without the guesswork.
With Charcoal, fractional doesn’t mean fragmented. You get a dedicated team tailored to your goals—think strategist, writer, designer, social media manager, and ad specialist—all working together and managed for you. Need a photographer or web developer? We’ve got that too. No gaps, no guesswork—just the right people doing the right things.
Why Fractional Marketing Works—And Why It Works With Us
Hiring one full-time marketer might cost you upwards of $90,000 a year—and chances are, they still can’t do everything. Building a full in-house team? That’s a whole new level of complexity and expense. Fractional marketing gives you the best of both worlds: a cross-functional team, consistent execution, leadership-level strategy, and creative that actually performs. All without the overhead.
This model is built for growing businesses who need results, not more meetings. If you’re doing marketing reactively (or not at all), juggling freelancers with mixed results, or simply too busy to manage it all yourself, fractional marketing offers a better way forward. You get a fully managed team, clear reporting, and campaigns that drive growth—not just likes.
At Charcoal, we keep it simple, strategic, and personal. We’re not a bloated agency or a one-person shop—we’re a boutique team based in Halifax, supporting small and mid-sized businesses across Nova Scotia and beyond. Our clients know us by name, trust us to handle the details, and rely on us to actually move the needle. No fluff, no jargon—just marketing that works.
