Fractional Marketing Department
Hiring a full-time marketing team is expensive.
Most businesses don't need one.
Charcoal acts as your fractional marketing department, providing strategy, creative, digital marketing, websites, content, advertising, and reporting through one experienced team.
The right team, without the guesswork.
With Charcoal, fractional doesn’t mean fragmented. You get a dedicated team tailored to your goals—think strategist, writer, designer, social media manager, and ad specialist—all working together and managed for you. Need a photographer or web developer? We’ve got that too. No gaps, no guesswork—just the right people doing the right things.
Why Fractional Marketing Works—And Why It Works With Us
Hiring one full-time marketer might cost you upwards of $90,000 a year—and chances are, they still can’t do everything. Building a full in-house team? That’s a whole new level of complexity and expense. Fractional marketing gives you the best of both worlds: a cross-functional team, consistent execution, leadership-level strategy, and creative that actually performs. All without the overhead.
This model is built for growing businesses who need results, not more meetings. If you’re doing marketing reactively (or not at all), juggling freelancers with mixed results, or simply too busy to manage it all yourself, fractional marketing offers a better way forward. You get a fully managed team, clear reporting, and campaigns that drive growth—not just likes.
At Charcoal, we keep it simple, strategic, and personal. We’re not a bloated agency or a one-person shop—we’re a boutique team based in Halifax, supporting small and mid-sized businesses across Nova Scotia and beyond. Our clients know us by name, trust us to handle the details, and rely on us to actually move the needle. No fluff, no jargon—just marketing that works.
