SmartCasa Modular Housing

Modular made modern

Printed brochures and floor plans for Smart Casa modular housing solutions on a table.

We partnered with SmartCasa to support the launch of their new modular show home — a sleek, steel-framed build redefining sustainable living in Atlantic Canada. Our team handled it all: photography, web design, PR strategy, and email marketing — all crafted in-house at Charcoal.

This wasn’t just about showing off a model home. It was about introducing a whole new way of thinking about homeownership — smart, affordable, and built to last.

Built with purpose

Modern kitchen with white cabinets, stainless steel range hood, electric stove, and marble countertops.

SmartCasa’s modular homes are crafted from light gauge steel in a controlled manufacturing facility, then assembled onsite. That means faster builds, lower maintenance, and a smaller environmental footprint.

We helped bring that story to life with a modern, conversion-friendly website and photography that captured every corner of their show home — from clean kitchens to cozy corners.

But we didn’t stop there.
We launched a PR campaign (with coverage!), set up Mailchimp from scratch, built their subscriber lists, and sent out beautifully branded email campaigns to drive traffic to open houses and private showings.

The result

Gray sofa with patterned throw pillows, yellow tulips in a glass vase on a glass coffee table, and a rug on the floor near a windowed door.

SmartCasa now has a marketing foundation as solid as their builds.

  • A full-featured website that communicates value, builds trust, and makes it easy to take action

  • Branded visual content for social, email, and web

  • A press release that earned real media attention

  • Email campaigns that filled open houses and kept interest high

Whether you're launching a model home or a whole new category — the right story, told the right way, makes all the difference. And yes, we’ll bring the camera, the strategy, and the spark.

Cozy bedroom corner with a bed featuring gray patterned bedding, a bedside table with a small lamp, and a window with potted greenery on the sill.
Modern side table with geometric coasters next to a white chair, featuring business cards in a holder on a wooden floor.
Modular home with white and gray siding and a black metal roof, set on a paved road. Several cars are parked in a lot to the left, and the sky is clear and blue.
Modern kitchen interior with white cabinets, marble countertop, and glass pendant light. Design papers and samples are spread on the counter.
Collection of Smart Casa brochures with structural designs and a building material sample on a wood-textured surface.
Kitchen interior with marble countertop, bar stools, orange armchairs, and wooden paneling.

Ready to fuel the fire?