Halifax Mural Festival
Quinpool Road takeover
Guerilla marketing is disruptive advertising at its finest. It's all about creative, unconventional campaigns that make a big impact with minimal resources. We wanted to leave a lasting impression on Quinpool Road, as we were leading up to Halifax Mural Festival.
Our approach was the ‘Sandwich Board Takeover’, where we plastered bright posters to each sandwich board on the street. How could you miss it?!
Capturing the Magic
During the week of Halifax Mural Festival, the Charcoal Team got behind their cameras to capture the raw energy and creativity as artists transformed the city's walls.
After filming the hustle and bustle, we dove into editing. The goal was to capture the magic of the festival into one captivating montage. Let’s allow the video to speak for itself.
