EasCan Building Systems
Raising the bar
EasCan builds steel structures that stand the test of time—but their brand and website weren’t quite as solid. Their old branding felt stuck in the past, and their website was locked in a CMS that made even the simplest updates a headache. They needed a refresh that felt modern, confident, and easy to manage—just like the structures they create every day.
Laying the foundation
A brand should evolve without losing what makes it recognizable. Instead of scrapping EasCan’s identity, we refined it. The typography became stronger and more modern, creating a bold statement that matched their reputation. We introduced gold into the color palette, reinforcing their "gold standard" approach to quality. The end result? A brand that feels fresh but still familiar—softer, more refined, and built for the future.
A strong brand needs an equally strong digital presence. EasCan’s old website made updates difficult and didn’t effectively showcase their work. We moved them to Squarespace, a platform that better suited their needs. The new site is clean, intuitive, and easy to navigate. We also created a streamlined project template, allowing their team to quickly add new work and leverage it across social media, proposals, and conversations with prospects. Now, their website works as hard as they do.
A stronger future
EasCan’s new brand and website reflect the excellence they bring to every project. They now have a digital presence that feels as solid as the structures they build. With a refined identity and a powerful website, they’re ready for whatever comes next.
