Let’s talk about money. Specifically, your money. Because if you’re considering hiring an in-house marketing manager, you might want to sit down for this.

When you think of wine country, you might picture rolling hills, rows of grapevines, and the occasional rustic barn. But on a tour through Luckett Vineyards in Nova Scotia, you might be surprised to find an old-school, strikingly red, British phone booth.

In the relentless pursuit of saving money and streamlining operations, more US companies are turning to Canadian marketing firms. You might wonder why a country as big as the US, with more marketing agencies than Starbucks locations, would look north for help.

In this relentless onslaught of media consumption, how can smaller businesses hope to compete with the industry titans to earn their audiences attention?

Halifax hosted its first-ever Sail Grand Prix (SailGP), dubbed the "Formula 1 on the water," bringing high-speed competition and thousands of visitors to our waterfront. Local organizations and sailing clubs formed "Hype Crews" to promote the event and engage the community. The week also featured the unveiling of a new mural on Quinpool Road, highlighting ocean conservation. As proud members of the Quinpool Road community, Charcoal Marketing is thrilled to see Halifax shine on the global stage.

Gmail celebrated its 20th year birthday on April 1, 2024. Yay!

Do you remember when you had to be invited to get a Gmail address? It was a stellar marketing idea at the time, to create the aura of a private club.

In our journey through CES 2024, we discovered innovations that could reshape how businesses operate and connect with customers. Let's break down the highlights and explore how these insights can be a game-changer for small-medium sized businesses.

Nova Scotia, nestled in the heart of Canada's maritime region, boasts a rich tapestry of history, culture, and natural beauty. Over the years, tourism marketing has undergone a remarkable evolution, shaping the way we explore this region. The impact of tourism marketing extends beyond promotion; it's a journey of discovery that leaves an indelible mark on destinations and travellers alike.

Ever find yourself strolling down a bustling street, coffee in hand, when suddenly, a billboard grabs your attention? It might seem like a simple, everyday moment, but let me tell you, there's a captivating world of strategy and creativity behind that billboard, and it's a testament to the power of different advertising mediums.

Charcoal Marketing is pleased to announce the promotion of Mike Cyr to the role of Chief Operating Officer (COO), effective May 1st.

We knew heading into it, that it was going to be a busy week. The sun, the moon, and the clients had aligned to have our team heading in three very different directions.

The 2023 Consumer Electronic Show (CES) in Las Vegas was an exciting and enlightening event for Charcoal Marketing. With the most influential tech companies showcasing their latest and greatest innovations, it was an opportunity to gather valuable insights and stay ahead of the curve in the ever-evolving world of technology. The new advancements and solutions that were on display this year will have a significant impact on how marketers and their clients can become more competitive and successful in the future.

The holiday season is a time for true marketers to ‘consume media’ once again—whether it’s binge watching, catching live sports (like hockey/ football), and just getting out and about. In no particular order, here’s a few brands that caught our eyes.

As a small business owner, you know that having a strong presence on social media is essential for growing your business. With so many platforms available, it can be overwhelming trying to decide which ones to use for your business.

Stock images don’t always capture the essence of your business, and it can be super time consuming to search through pages and pages of photos that you only ‘sort of’ resonate with. Building a photo bank to tell the story of your business has many benefits and can be utilized over and over again.

As a small business owner, you know that marketing is a key part of your success. Unfortunately, the cost of marketing can be prohibitive for smaller businesses, which can make it difficult to get the most out of your efforts. That’s why fractional marketing is such a valuable asset for small businesses.

What do you do when you’ve been locked down, restricted in your movements, and told to ‘stay the blazes home’ for a full two years?

You got it - we knee jerk, we yearn for experiences, and we start booking.

You don't need to start with the premise that the consumer is a moron. You begin by believing that they are reasonably smart and can be persuaded to your point of view if given the facts, or a compelling story. Make no mistake - we are all capable of spotting hype and disbelieving it.

Fractional Marketing is a relatively new term that applies to companies that do not have the resources or workforce to handle everything themselves. It’s a lot like outsourcing parts of your marketing function, on a short-term or on-demand basis.

I was recently tasked with writing a blog. Many of you may remember me from the Shut Up and Blog webinar I hosted with Mike Hayes, CMO of Charcoal Marketing. That was a great opportunity for me to learn about the importance of blogging, and the key tips for writing a successful blog. So, what did I learn?