From CES to SMBs: A Century of Tech Insights for Small Business

In our journey through CES 2024, we discovered innovations that could reshape how businesses operate and connect with customers. Let's break down the highlights and explore how these insights can be a game-changer for small-medium sized businesses.

NIKON - SEEING BEYOND PHOTOGRAPHY

Nikon showcased robot vision, a tech marvel streamlining manufacturing processes. Imagine quicker assembly and reduced teaching time – a benefit for businesses looking to enhance efficiency. Precision processing technologies by Nikon promise transformative differences, from reducing air resistance on aircrafts to contributing to eco-friendly practices. On the simpler side of things, content creation is huge in 2024, and it’s all about your equipment.

Nikon's immersive imaging solutions bring a new dimension to engagement. Small businesses can learn from this, finding ways to create memorable experiences that resonate with their audience. And we can’t forget about the insane technology that Nikon offers. Brand new to the market, we were able to test out the latest zoom lenses ranging from 160-600mm with wide apertures up to F2.8, elevating any business’ visual storytelling. Nikon's commitment to pushing imaging boundaries serves as a valuable lesson for small businesses aiming to make a significant impact.

SK WONDERLAND - INNOVATION EXTRAVAGANZA

SK Wonderland, a South Korean tech spectacle, showcased an extravaganza of flying cars and more. While it may seem excessive, it reminds us to embrace innovation boldly. Small businesses can take risks, pushing the boundaries of what's possible. Plus, it looked pretty cool.

The SK Wonderland section of CES also included a small-scale sphere—similar to the new Sphere Experience building in the heart of Las Vegas. This LED-lit round structure showcases vibrant scenes of the Earth, wildlife, people—pretty much anything. This captivating showcase not only highlights the advancements in display technology but also underscores the limitless creative potential for using such immersive platforms to educate, entertain, and inspire audiences across the globe.

TRANSFORMATIVE MARKETING TAKEAWAYS

Our CES journey extends beyond discovering new tech, AI, and robotics—it's an incentive to find a new way of thinking. For small-medium sized businesses in Nova Scotia, this opens a gateway to innovative solutions. We've realized the potential to go beyond our borders, applying these learnings to elevate our services. Whether it's efficiency, precision, or immersive experiences, the message is clear—simplify innovations for real impact. Small businesses can leverage tech advancements to streamline operations and engage customers effectively.

As we integrate these CES learnings into our agency, the theme resonates: simplicity, innovation, and a bold mindset. Small businesses, gear up—the future of marketing is unfolding, and it's within your grasp.

We saw lots at CES, here’s a glimpse into what the conference looked like from our lens: