Marketing for Foundations
Let’s face it, running a foundation can sometimes feel like herding cats—especially when it comes to marketing. Volunteers are great, but getting one to own the marketing? That’s like finding a unicorn at a board meeting. And turnover? More like a revolving door of well-meaning individuals who just aren’t ready to commit to the digital dating game that is modern marketing.
Over the years, we have seen the unique struggles foundations face first hand. You’re focused on making a difference, not on figuring out the latest social media algorithm. We come in to cover your marketing needs, so you can stay focused on what you do best.
Our Approach
We offer a range of marketing services that can be tailored to your foundation’s needs—whether you’re looking for someone to handle a specific campaign or need a full-on Fractional Marketing Department to keep things running smoothly year-round. Our team brings a wealth of expertise to every project, from content creation to SEO, social media, email marketing, and beyond. We thrive on turning chaos into clarity and transforming “just wing it” marketing plans into well-oiled machines.
What We Do for Foundations
Keep the Lights On: Your volunteers are amazing, but they’ve got other things to do—like, you know, their actual jobs. We ensure your marketing never takes a day off, even when your volunteer marketing team inevitably needs to.
Consistency, Not Chaos: We know turnover can be a killer. Our team is here to provide stability, with a clear strategy and execution plan that doesn’t rely on someone remembering the login for the Twitter account.
Creative that Cares: We get it—most foundations can’t afford Super Bowl ads. But that doesn’t mean your message can’t be powerful. We bring creative solutions tailored to your budget, helping you stand out without burning out your volunteers.
Coaching for the Future: Want to keep some marketing in-house? We offer training and coaching for foundations looking to up their marketing game. Think of it as arming your team with the tools they need to succeed, without overwhelming them with the entire toolbox.
“We were struggling with inconsistent marketing and volunteer turnover, making it nearly impossible to keep our message out there. Charcoal stepped in and took ownership of our marketing, providing the consistency and expertise we desperately needed.”