Marketing, minus the overhead
Why Fractional Marketing Might Be the Smartest Hire You’ll Never Make
Hiring a full-time marketing employee sounds great—until you realize they’re one person trying to juggle strategy, copywriting, design, SEO, paid ads, and analytics. That’s not a job description—it’s a burnout recipe.
At Charcoal Marketing, we offer fractional marketing support, which means you get an experienced, full-service marketing team for the same (or less) than the cost of hiring one in-house generalist. No salaries, no benefits, no office birthday cakes required.
In-House vs. Fractional Marketing: A Comparison
| Comparison | In-House Hire | Fractional Marketing Team |
|---|---|---|
| Monthly Cost | $6,000–$9,000+ (plus benefits, tools, training) | Monthly Fee $3,500–$7,500 with full team access |
| Skillset Range | 1 generalist (often limited bandwidth) | Team of experts across strategy, content, design, ads, SEO |
| Ramp-Up Time | 4–6 weeks to hire + train | Ready to go in < 1 week |
| Tool Access | Additional subscription costs | All tools & platforms included |
| Scalability | Limited without further hires | Easily scales up or down |
| Strategic Insight | Depends on experience | Senior-level marketers baked in |
Let’s get to work
We work with small to mid-sized businesses across Nova Scotia and beyond—especially the ones who don’t have time for fluff and want to get things done. If you’re looking for real marketing results without the overhead, reach out and let’s talk about what a fractional team could look like for your business.