Charcoal’s inbound marketing formula is a four part series, breaking down the components that come together to make your website more than a glorified business listing, floating in the dead sea. In part one, we dug deeper into how content distributed through your social community and digital advertising efforts will contribute when it comes to driving traffic, and value, to your website.

To best explain what we mean by ‘fuel’ and why we believe it’s the product of inbound marketing, let's consider the idea lined up against its literal counterpart: gasoline for your vehicle. Consider having just designed your own car. It’s the product of your dreams and speaks to your taste. You weren’t afraid to invest, because it’s a statement piece that not only makes the roads accessible to you - it broadcasts your image to the drivers around you.

Google reviews are a fantastic thing. They empower good businesses with an opportunity to level the field when big advertising budgets dominate the market and aren’t always practical for small and medium-sized players. In short, this is because Google reviews are comparable to to recurring content and expensive marketing campaigns when it comes to value, online.

You might have noticed, that modern websites are now home to much more unique monikers than .com, .ca, or .net. Top Level Domains, or TLDs, allow companies to differentiate from their competition, add an additional layer of branding and more directly express to new and potential customers what their area of expertise is. It’s for this reason that we chose charcoal.marketing!