Google reviews are a fantastic thing. They empower good businesses with an opportunity to level the field when big advertising budgets dominate the market and aren’t always practical for small and medium-sized players. In short, this is because Google reviews are comparable to to recurring content and expensive marketing campaigns when it comes to value, online.

You might have noticed, that modern websites are now home to much more unique monikers than .com, .ca, or .net. Top Level Domains, or TLDs, allow companies to differentiate from their competition, add an additional layer of branding and more directly express to new and potential customers what their area of expertise is. It’s for this reason that we chose charcoal.marketing!