Small Business Marketing FAQs

Fractional marketing means you get a full marketing team—strategists, designers, content creators—without hiring in-house. It’s flexible, cost-effective, and built for growing businesses that need consistent support.

We’re a boutique team, not a big agency. That means fewer layers, more focus, and direct collaboration with experts—without bloated retainers or buzzword soup.

Yes—we love working with small and mid-sized businesses across Halifax and Atlantic Canada. Whether you’re a one-location shop or scaling across provinces, we tailor our approach to fit your size and goals.

Our fractional services typically start at a flat monthly rate, which is often less than the cost of hiring a full-time marketing employee. You get a whole team without the overhead.

Yes. While we love long-term partnerships, we also take on project-based work—like website copy, ad campaigns, or brand refreshes—when it makes sense.

We offer content strategy, SEO, blog writing, website copy, email marketing, paid ads, social media management, branding, and more. Basically, everything you’d expect from an in-house marketing department—minus the salary burden.

Absolutely. We work with businesses across Nova Scotia, Atlantic Canada, and even out-of-province. In fact, some of our best client relationships are built entirely online.

Yes—we develop social strategy, write captions, create graphics, and produce short-form video. Our goal is to keep your channels fresh and on-brand without the stress of daily posting.

Definitely. Our SEO services include on-page optimization, blog strategy, metadata, and keyword-focused content to help you rank locally and attract the right traffic.

We’ve partnered with engineering firms, tourism operators, service-based businesses, education providers, real estate developers, and even manufacturers. If you’re growth-minded and marketing feels overwhelming—we’re probably a fit.

We do! Whether you need a full brand identity or just a refresh to match your current vision, we handle naming, logo design, visual identity, and brand messaging.

Some strategies (like SEO or content) take a few months, while others (like email campaigns or social ads) can show traction within weeks. We track everything and adjust based on performance—not guesswork.

Not quite—we work as a fractional team because it gives you the most value. You’re not just hiring a marketer—you’re getting strategists, copywriters, designers, and more, all collaborating behind the scenes.

Simple. Book a free 20-minute consult and tell us what you’re trying to achieve. We’ll let you know if we can help—or point you in the right direction.

Yes—we have deep experience working with tourism operators and seasonal businesses throughout Nova Scotia. We help build shoulder season campaigns, brand awareness, and digital strategies that work year-round.