1. Do you have a written marketing plan? Yes No

2. Are you posting regularly on social media (at least weekly)? Yes No

3. Do you know your most effective lead source? Yes No

4. Is your brand consistent across all channels? Yes No

5. Are you using any kind of email marketing (even just once a month)? Yes No

6. Do you have original photography/video content? Yes No

7. Do you track what’s working (Google Analytics, CRM, etc)? Yes No

8. Do you set marketing goals or KPIs (even basic ones)? Yes No

9. Do you have a customer or client list you can contact (email or phone)? Yes No

Marketing Scorecard for Service-Based Businesses

Do You Actually Have a Marketing Plan?