Paid Advertising in Halifax
Google Ads, social ads, programmatic, and traditional. Built for growing Nova Scotia businesses, with ad budgets from $1,000 a month, and measured against sales, not clicks.
We work with owner-led businesses across Nova Scotia. Most have no in-house marketing team.
Paid ads are for when you want leads and sales now, not six months from now. You set the budget. We build the plan, run the ads, and report on what they did.
Google Ads
People already searching for what you do. Search ads put you in front of them at the moment they decide. Best when there is real demand to capture. We manage Search, Shopping, and local campaigns, and we optimize against cost per lead and sales, not clicks.
Social ads (Meta, Linkedin, Tiktok and more)
People who are not searching yet. Social ads work on creative and targeting: the right message, to the right local audience, at the right time. Best for awareness, launches, and keeping your business in front of people until they are ready.
Programmatic advertising
Display, video, and audio ads across the web, placed automatically using real-time data. Programmatic is built for reach at scale, so it fits larger budgets best. It is one part of our paid work, not the whole thing.
Traditional advertising
Radio, print, and out-of-home. We still buy traditional when it supports the digital work, usually to build awareness in a local market before the digital ads do the closing.
How We Work
First, we plan. We agree on goals, budget, and how we will measure it, before a dollar is spent.
Then, we build. Creative, audiences, and landing pages, set up so every click can be traced to a result.
And finally, we run and optimize. We watch performance and adjust through the month, then report on sales and leads, not just clicks.
Recent Campaigns
Toys / Retail, a first digital campaign.
A toy and retail brand had never run digital ads. Impressions over-delivered by 173%. Search got 11% more efficient. Social costs dropped 29%. Video finished 31% above the industry average for completion.
Auto Service, a winter tire push.
A national car care provider wanted to sell winter tires earlier. Tire sales were up 18% year over year. Tire services were up 400%. Average transaction was up 15%. Return on ad spend was 12x.
Sports & Entertainment, game day raffles.
A professional sports team promoted their largest game day 50/50 raffles. The campaign contributed to over $4 million in ticket sales, at 32x return on ad spend.
Luxury / Outdoor Products, a full launch.
A start-up with Canadian-made floating mats and premium inflatables needed everything, from a logo to a launch. The launch beat the client's expectations on quality of work, communication, and sales.
FAQs
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It depends on your goals and what a customer is worth to you. We start ad budgets at $1,000 a month. More money does not automatically mean better results. A smaller budget, well targeted and well managed, beats a bigger one spent blindly.
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Google Ads reach people who are already searching. Programmatic reaches people across websites, apps, and audio based on data about who they are and what they do. Google is usually the better start. Programmatic fits when the budget is larger and you want reach at scale.
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Yes. Social ads are part of most paid plans we run, usually alongside Google.
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Paid ads can drive traffic in days. Real learning takes a few weeks, as we see which ads and audiences actually lead to sales. We optimize through the month, not once at the start.
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Programmatic is built for reach, so it usually makes sense with a larger budget. If your budget is smaller, we start with Google or social, where every dollar can be traced.
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Sales and leads, and what each one cost. Clicks and impressions are reported, but they are not the goal.