Marketing for Service-Based Businesses in Halifax, Nova Scotia

Built for busy business owners who don’t have time to “figure out marketing.”

Marketing help that fits your business

Running a service-based business means juggling everything—clients, admin, staff, and maybe even fixing a leaky pipe. Marketing usually gets pushed down the list.

That’s where we come in. At Charcoal, we help small service-based businesses across Halifax and Nova Scotia get real marketing support—without hiring in-house. We’re your part-time marketing team, bringing strategy, content, and creative that actually fits your business (and your bandwidth).

Outdoor dining table with a can of light beer, a tray of ribs with pickles, and a tray of pizza with pickled peppers, in a sunny setting with a person in a dark patterned shirt in the background.
A woman with glasses and a denim jacket smiling as she serves a cup of coffee to someone at a cafe counter.

What you’ll get (that actually works)

We start with a simple strategy—no fluff, no guesswork. Then we help you show up: social posts, emails, blog content, and Google visibility through local SEO.

Need leads? We build landing pages and run ads that get real results. Need better branding? We design materials that make you look as professional as you are. Everything’s built around what matters most—helping you grow without adding more to your plate.

Made for service-based businesses in Halifax

We work with trades, clinics, consultants, tourism operators—you name it. If you offer a service and want better marketing without hiring full-time, we’re your people.

We’re based in Halifax, and we get what it’s like to run a small business here. You’ll work with senior marketers who know what they’re doing and actually care. If you're tired of winging it, we’re ready when you are.

Empty city street with outdoor seating, planters, trees, and high-rise buildings in the background.

“Charcoal has provided our team at Hubbards Beach a full suite of professional services to help bring our group into the 21st century. The major difference between Charcoal and your other guy is the personal touch, they really put the effort into understanding your business, its needs, and individuality. Thanks to the team we have a modern, functional online presence that accurately reflects our business and its tradition. I look forward to continually working with Charcoal to advance our business image.”

Jared Harnish, Owner/Operator

Ready to fire up your service business?