Web Highlights: Viget

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Web Highlights: Viget

Web Highlights is an ongoing series showcasing some of the brightest and most useful destinations online, celebrating the imaginative minds that come together in web development to make the internet a more interesting place.

Today's entry into our Web Highlights series is Viget. Clean lines, attractive colours and clear navigation position viget.com as a winner right out of the gate, but we've chosen to highlight them not for their commitment to a spartan interface, but for their separation of content.

Their homepage claim is simple enough: 'We like sharing, mostly from the comfort of our 4 blogs. 3 cover our areas of expertise, and 1 covers us. Which is for you?' It may seem like a luxury question, but the reality is that Google's SEO algorithms will be asking the very same question. Categorized by both definition and colour (a prctice near and dear to my heart), marketing, design, technology, and Viget news are broken down and defined precisely, each on their own unique page.

On the blog's hub page, recent posts are listed off with colour tagging and a shot of the author. Think of it as taste sampling, and although it's a common maneuver for news/blogging sites, it's done particularly well here. There are no header images on these previews or in the blogs themselves. This decision may come off as risky, but Viget frames each of its four blog pages with a bright natural graphic that does the job of adding a splash of 'wow'. Visually, all is in order.

For the relatively small investment in developing the extra pages, there's actually a lot of value in the separation of these posts. At first glance, categorically separate content may seem like a good way to create hubs of interest for your readership (and it is), but there's actually a lot more going on than that.

With so many different members of their staff writing, categorized pages create an opportunity for Viget to feature different posts for longer periods of time before they're replaced. This will increase engagement with those posts and increases the general ROI, but that's not all. Google's hunt for optimized search results means they're constantly assigning authority on trending topics based on the use of keywords and other factors.

Despite the range of topics your business (or Viget) covers, cramming a mountain of keywords into your posts probably isn't a good idea. Tyring to trick Google into believing that your article is relevant to x, y, and z based on your industry affiliations as well as the topic you're talking about won't get you too far. Instead, Viget has positioned their writers to absorb varied keyword SEO value by separating these pages categorically and reaping the rewards. Now, Google will identify each page for its merits on marketing, design, and technology respectively.

If you've got a dedicated team churning out high-value content that's going to blur the keyword definition of the pages that Google crawls, it's definitely worth your time to shift away from a single-page design. It's going to provide a better experience for your users on a mission, and Google sees that. Plus, your content deserves its time in the spotlight, doesn't it? Don't lose it down a lenghty blog page!