The 5th P: Why Positioning is even more important in the digital era

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The 5th P: Why Positioning is even more important in the digital era

I gave a presentation at PodCamp Halifax 2019, on the importance of positioning your brand or product relative to your competition and your industry.  I've included the presentation slide deck here, and I realize that if you missed the event, your may also have missed some context.

I'll look to turn my preso into a proper blog post, and provide the narrative.

If you are looking for the Positioning Statement Template, have at it (Coca Cola and DeWalt examples are included).