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There are a lot of different ways for a user to reach (or not reach) your website. Part of your job is to determine what you want users to be doing when they get to you, but a big piece of that pie should be figuring out what users are doing before they get to you.
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There was once a science to scattering key terms across your headers and through the hidden pipework of your site. Like clockwork you could update these bits quarterly, or monthly, and await your just reward. No longer.
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A network of events happening all at once, globally, is the pulse of campaigns like the ALS Ice Bucket Challenge. They're powered by users who are connecting on so many digital platforms that, the reality is, your website is best left operating in a support role rather than hosting.
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A redesign can be necessary for multiple reasons: your current website house obsolete technologies, your organization is undergoing a rebranding, or your goals simply can't be met due to design limitations. Either way, if you're in the market to take on a website redesign, there are a few factors worth considering before you bite the bullet and begin working.
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Web developments are always on the move: new technologies, design styles, and methods for presenting and delivering content to your market. As the web changes, there is a attractive tendency to jump ship to every new ‘innovation’ in an effort stay current. Should we all follow trending new practices and ideas, and what are the effects that this mindset has on a brand as it adapts to capitalize on an ever-evolving digital landscape?
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