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Showing entries tagged with “eCommerce”:

How to get your business online during COVID-19

How to get your business online during COVID-19

I was recently able to sit in on an interesting webinar, hosted by Family Business Association Atlantic, about getting your business online (quickly) during the Coronavirus pandemic. As you might imagine, some of the lessons learned can be transposed across different times and different scenarios (other than COVID-19) and shall still offer a benefit to you and your business. Going online didn’t start with the pandemic - it simply became vital to the existence of a lot of businesses during it.

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Testimonials Are Your Friend

Testimonials Are Your Friend

If there's one type of content that's universally useful, my bet would be on customer reviews or testimonials. They may not be quite as rich or interesting as an editorial with high production value, or a gallery of professionally produced images, but strictly from a utility perspective testimonials can do wonders for all sorts of objectives.

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