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Before you start publishing anything, you should decide what you’re in the market to do while you’re logged on. The two general tasks we’ll cover here are: adding or editing a static page on your site and adding or editing a news post or an event.
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Google reviews are a fantastic thing. They empower good businesses with an opportunity to level the field when big advertising budgets dominate the market and aren’t always practical for small and medium-sized players.
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There was once a science to scattering key terms across your headers and through the hidden pipework of your site. Like clockwork you could update these bits quarterly, or monthly, and await your just reward. No longer.
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You’ve read about it a dozen times by now. On April 21st Google is implementing a change to its SEO algorithm that rewards mobile friendly sites and scoffs at those that aren’t. It’s an announcement that was transformed into a fear factor almost as quickly as it landed, and navigating the changes calmly is almost as important as absorbing all of the information that’s out on the web right now.
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Want to show up in Google searches? Optimize your site for mobile.
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