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Showing entries tagged with “Google”:

Google Analytics, and Why You Should Be Using It

Google Analytics, and Why You Should Be Using It

So! You have a website, which means people can find you, your content, and your products online. This is great, but do you know how they’re finding you? Knowing exactly how your traffic is reaching your website is equally as important as what they’re doing when they get there.

Google Analytics is a free tool offered by tech giant Google. It’s a diverse and powerful utility that will help you to increase the effectiveness of your online presence as soon as you adopt it. No joke - this is a big one.

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EAT, the Google Special Sauce

EAT, the Google Special Sauce

In case you missed it, a leaked internal document from Google has provided some extremely valuable information related to what their Quality Rating Program looks for when determining how close it will place your website to number one in a search related to you.

'E-A-T' as it's abbreviated, is a major part of Google's Quality Page Ranking Guidelines. It illustrates the study of topic-relevant expertise to evaluate the authority and trustworthiness of a given website, and ranks them according to these metrics. Think of the E-A-T guidelines as an officially documented breakdown of information that has already been widely acknowledged by web developers and ranking specialists. None the less, a specific map of Google's ranking methodology, direct from the source, should not be overlooked!

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