Showing entries tagged with “Google”:
11.19.2014
| in
Technology
Tips
| by Benjamin Sullivan
SEO, or Search Engine Optimization - it’s one of those arcane terms that you know you need, but aren’t exactly sure what it means. If you do know what it means, then you know that it’s not as simple as looking good in the eyes of Google. It means a lot of specific keyword usage and even more research.
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10.23.2014
| in
Technology
| by Benjamin Sullivan
Monday was a big day for eCommerce. Apple launched iOS 8.1 and with it came Apple Pay, the service that Apple hopes will lighten the weight of your wallet and make carrying cards a burden of the past.
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08.27.2014
| in
Tips
| by Benjamin Sullivan
So! You have a website, which means people can find you, your content, and your products online. This is great, but do you know how they’re finding you? Knowing exactly how your traffic is reaching your website is equally as important as what they’re doing when they get there.
Google Analytics is a free tool offered by tech giant Google. It’s a diverse and powerful utility that will help you to increase the effectiveness of your online presence as soon as you adopt it. No joke - this is a big one.
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08.15.2014
| in
Announcements
Technology
Tips
| by Benjamin Sullivan
In case you missed it, a leaked internal document from Google has provided some extremely valuable information related to what their Quality Rating Program looks for when determining how close it will place your website to number one in a search related to you.
'E-A-T' as it's abbreviated, is a major part of Google's Quality Page Ranking Guidelines. It illustrates the study of topic-relevant expertise to evaluate the authority and trustworthiness of a given website, and ranks them according to these metrics. Think of the E-A-T guidelines as an officially documented breakdown of information that has already been widely acknowledged by web developers and ranking specialists. None the less, a specific map of Google's ranking methodology, direct from the source, should not be overlooked!
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