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Showing entries tagged with “Design”:

I launched my new site, now what?

I launched my new site, now what?

We work with a lot of companies and organizations at Headspace. For many of them, the process goes like this:

  • find a budget to re-design the website
  • put out an RFP
  • hire the right company for the job
  • Work with said company and launch the site
  • Ignore the relaunched website for another 3-5 years until they get another budget to re-design.

Sadly, this is the way economics work for these organizations.

But there's a better way.

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Personification in advertising

Personification in advertising

This post is not meant to be particularly insightful or surprising—just a simple observation that may generate discussion. I don’t claim to be an expert in advertising, though I did work in an ad agency for a couple of years, and had some fun coming up with headlines while throwing a rubber ball against a wall.

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