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Showing entries tagged with “Advertising”:

From Billboards to Pixels: Exploring the World of Everyday Advertising

From Billboards to Pixels: Exploring the World of Everyday Advertising

Ever find yourself strolling down a bustling street, coffee in hand, when suddenly, a billboard grabs your attention? It might seem like a simple, everyday moment, but let me tell you, there's a captivating world of strategy and creativity behind that billboard, and it's a testament to the power of different advertising mediums.

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How to drive traffic to your website- Charcoal’s inbound marketing formula, part 1

How to drive traffic to your website- Charcoal’s inbound marketing formula, part 1

Inbound marketing is constantly changing and that makes it difficult to understand at times. Compounded by the fact that everyone has a different take on how to get the job done means the whole premise can be utterly inaccessible. To remedy this, we’re breaking things down into an equation that’s sure to lend clarity to the situation! In our four part series, we’ll break down traffic, optimization, branding, and leads and how they ultimately come together to fuel your success. Let’s get started with traffic.

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Personification in advertising

Personification in advertising

This post is not meant to be particularly insightful or surprising—just a simple observation that may generate discussion. I don’t claim to be an expert in advertising, though I did work in an ad agency for a couple of years, and had some fun coming up with headlines while throwing a rubber ball against a wall.

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