COVID-19: The Sequel
Everyday, we are reacting to the plethora of changes that COVID-19 brings in the environment, and recalibrating our business posture to meet the challenges. Overall, it was a good week.
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Our new kind of work, thanks to COVID-19
With the important caveat that we are staying safe, observing best practices recommended by the government health authorities and trying to forge ahead, this is what we’ve been up to this past week:
Read More >>Who’s afraid of the Big Bad Wolf?
What a difference a day makes. Yesterday, our blog draft said, "why COVID-19 won't affect our business"! And, who wants to atone for that someday. We're pretty busy working this week, but no one can predict the future. So for the present time, here we go:
Read More >>The 5th P: Why Positioning is even more important in the digital era
I gave a presentation at PodCamp Halifax 2019, on the importance of positioning your brand or product relative to your competition and your industry.
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