Once upon a time, online
The moral of the story is that brands, both personal and corporate, must adapt when being told online.
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How to build successful brands
I‘m often credited by one of my old bosses, as having invented the tagline for Alexander Keith’s India Pale Ale, “Those that like it, like it a lot” (not true). I did work on the Keith’s brand for a very long time, during its heady days of resurgence and growth in the 1990s.
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