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Charcoal Marketing

Showing entries in the category Branding

The 5th P: Why Positioning is even more important in the digital era

01.28.2019 | in Branding | by Mike Hayes

I gave a presentation at PodCamp Halifax 2019, on the importance of positioning your brand or product relative to your competition and your industry.

The oceans sector in Atlantic Canada, and why we’re building websites for it

12.08.2017 | in Branding | by Erika Taras

The objective was to empower OFI with a platform of its own, apart from Dalhousie but still in touch with it, that the research and the name might find and establish its own voice.