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Charcoal Marketing

Showing entries in the category Branding

Good Signs, Bad Signs

06.22.2020 | in Branding | by Mike Cyr

When you work in the marketing, branding and design business, you tend to take notice of signage. Lately, due to COVID-19, there’s been an increased reliance on signs for open hours, way-finding, new rules and new services.

The 5th P: Why Positioning is even more important in the digital era

01.28.2019 | in Branding | by Mike Hayes

I gave a presentation at PodCamp Halifax 2019, on the importance of positioning your brand or product relative to your competition and your industry.