Front-End Designer and Developer
For the better part of a decade, Headspace toiled away on uncompromising websites that were, in a word, beautiful (yeah, we can prove it.) Custom was the thing to be, then responsive came around, and then content got its hands on the crown.
In 2014 we built our Inbound Marketing team to leverage the power of words and automation, and we liked what we saw. Happier clients, longer relationships, and a broadened perspective. Honestly - a lot of cool things are going on after your website launches.
Today, our company looks a whole lot different than it did when it burst from the primordial ooze in 2007. Closed systems, clogged communicative practices, and finished websites marking the finish line? Gone, and good riddance.
The winds of change are a gustin’, and we’re loving the breath of fresh air. Our gaze is set firmly on how valuable any given digital asset can be to you. From the ashes of Headspace comes Charcoal Marketing, a giant leap forward two years in the making. Swing by our open-concept offices on the corner of Oxford and Cork; we’re eager to show you the big picture.
Front-End Designer and Developer
A front-end designer and developer with roots in Canada and Sweden alike, Riley's output is informed by an unrelenting eye for design elements that go beyond the trend, and a firm commitment to the balance between beauty and functionality. Anything less is iterated upon.
As much a formidable creator as he is a creative consultant for interested parties, Riley has quickly become an asset to the creative phase of every project he touches, lending an angle that might otherwise go unseen and is driven by aesthetic awareness.
Riley's rigours come in the form of constant study and experimentation, working within an array of different software, platforms, and technologies that ultimately nullify any barriers-to-entry when a new opportunity presents itself. He's currently Charcoal's resident Expression Engine expert.
A Canadian inbound marketing specialist with eight years of online editorial and Analytics experience in both San Francisco and Halifax, Benjamin’s portfolio of published SEO content and targeted copy written for active web communities serves a singular purpose: drawing value from web properties.
An active voice in the conceptualization and launch of Charcoal Marketing, Benjamin would be one of the catalysts that urged Headspace forward from its vision of best-in-class websites, and on to the bigger question of how to drive value from your digital landmarks.
The answer is a two-pronged effort of publishing copy to appease Google’s Hummingbird SEO algorithm, and targeting the opportunities illuminated by timely Google Analytics reporting. Benjamin spearheads both of these facets of the Charcoal Marketing ethos.
Riley is a new media specialist with a varied background in digital marketing, content creation and lead generation.
As a Content Creator, much of Riley's time is spent working within established digital strategies for a broad array of clients and industries, copywriting, participating in social media dialogues, developing campaigns, and working closely with Charcoal's Web Producers to deliver on inbound marketing and fuelling custom web builds.
Born in Halifax and raised stateside, Riley keeps a measure on his American bravado and confidence with his Canadian humility and sensibility. He’s a quick study in business and in life, which likely comes from his penchant to go fast on the water as a competitive sailor.
Chief Marketing Officer
Mike has spent most of his career on both client side and agencies in B2B, B2C, international and export marketing. After graduating Dalhousie University, Mike left for greener pastures in London, England where he worked at the J. Walter Thompson advertising agency on such great brands as NatWest Bank, Teacher’s Whisky, Kraft/ General Foods, Rolex, Unilever and Pizza Hut. Upon his return to Canada, he led the transformation of CCL (now Colour) on brand building work for Atlantic Lottery, Keith’s, Sobeys, Aliant and the Province of Nova Scotia.
After several years in the IT and technology fields, where he built strategic vendor relationships with Microsoft, IBM, Novell, HP and Cisco, Mike started Charcoal Marketing to help small and medium sized enterprises access the web to grow their businesses.
Mike is a self professed "marketing guy", who loves to combine creativity and clever marketing to leverage business success. In his 25+ years in the marketing field, he has co-authored one book, took a company public and proudly registered his name on a Canadian patent.
Full Stack Developer
A talented developer with a responsive student management application, A Google Chrome plugin providing end-to-end asymmetric encryption over Facebook, and an embedded flight stabilizer and autopilot for fixed-wing aircraft to his name, Evan's digital knowledge is empowered by a hands-on technical acumen for complex processes and machinery.
Extensively experienced with Laravel, Phonegap, jQuery, Wordpress and related APIs, Evan's adapt use of PHP, JS or C is matched only by his aptitude for learning new languages quickly and applying them to the needs of those he consults with.
His role at Charcoal is equal parts problem solver and systems builder, where his expertise lends itself to constructing marvellous functions, and breaking down structures to identify errors, alike.
With a background in both marketing and entrepreneurship, Nancy excels in the creative-services world with a panache for style and design. Her internal chronometer for efficient resource management and effective communication inherently align her with project management and account director roles.
Adept at managing multiple high-impact projects at once, Nancy's capacity for adaptability in the face of unpredictable and ever-present shifts in deadlines and expectations is rivalled only by her unfalteringly pleasant demeanour.
As an Account Director at Charcoal Marketing, the typical scope of Nancy's responsibilities includes engaging with clients on planning, problem solving, development, and overall execution.