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Showing entries tagged with “Inbound Marketing”:

How to build an online brand- Charcoal's inbound marketing formula, part 3

How to build an online brand- Charcoal's inbound marketing formula, part 3

The time has come to dig your site’s heels in, and secure your spot on both the web and in your users’ minds.The topic of discussion: your brand. Marketing 101 tells you that your branding is the first impression you make - your company’s declarative differentiator that’s designed to give you a competitive, memorable edge. For obvious reasons, that same branding is important to infuse into your website.

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How to optimize your website- Charcoal’s inbound marketing formula, part 2

How to optimize your website- Charcoal’s inbound marketing formula, part 2

Now that you have a reason for users to visit, optimizing your inbound marketing strategy will encourage visitors to return to your site, empower you with the opportunity to collect insights on user preferences, and ultimately weigh the success and failure of marketing campaigns as you strive to find your sweet spot.

modern site development + Google Analytics + local hosting = optimization

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How to drive traffic to your website- Charcoal’s inbound marketing formula, part 1

How to drive traffic to your website- Charcoal’s inbound marketing formula, part 1

Inbound marketing is constantly changing and that makes it difficult to understand at times. Compounded by the fact that everyone has a different take on how to get the job done means the whole premise can be utterly inaccessible. To remedy this, we’re breaking things down into an equation that’s sure to lend clarity to the situation! In our four part series, we’ll break down traffic, optimization, branding, and leads and how they ultimately come together to fuel your success. Let’s get started with traffic.

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