Catch up on our industry insights, advice, company news and more.

Showing entries tagged with “Google Analytics”:

How to optimize your website- Charcoal’s inbound marketing formula, part 2

How to optimize your website- Charcoal’s inbound marketing formula, part 2

Now that you have a reason for users to visit, optimizing your inbound marketing strategy will encourage visitors to return to your site, empower you with the opportunity to collect insights on user preferences, and ultimately weigh the success and failure of marketing campaigns as you strive to find your sweet spot.

modern site development + Google Analytics + local hosting = optimization

Read More >>

Google Analytics, and Why You Should Be Using It

Google Analytics, and Why You Should Be Using It

So! You have a website, which means people can find you, your content, and your products online. This is great, but do you know how they’re finding you? Knowing exactly how your traffic is reaching your website is equally as important as what they’re doing when they get there.

Google Analytics is a free tool offered by tech giant Google. It’s a diverse and powerful utility that will help you to increase the effectiveness of your online presence as soon as you adopt it. No joke - this is a big one.

Read More >>