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Showing entries tagged with “Design and UX”:

How to build an online brand- Charcoal's inbound marketing formula, part 3

How to build an online brand- Charcoal's inbound marketing formula, part 3

The time has come to dig your site’s heels in, and secure your spot on both the web and in your users’ minds.The topic of discussion: your brand. Marketing 101 tells you that your branding is the first impression you make - your company’s declarative differentiator that’s designed to give you a competitive, memorable edge. For obvious reasons, that same branding is important to infuse into your website.

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Web Highlights: Sortie En Mer

Web Highlights: Sortie En Mer

Directed by Ben Strebel and manufactured by grouek, CLM BBDO, and Wanda Productions, Sortie En Mer doesn’t have links, galleries, forums, or house eCommerce. It’s a unidirectional ride that prompts the user to do one thing: scroll upwards to stay alive. The premise is simple and the input method may sound like a detachment factor, but it’s quite the opposite. As soon as you’re asked to participate in an event that’s so far from the navigation you’re accustomed to, the experience becomes frightening. It’s marketing genius from Guy Cotten.

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Build vs Buy

Build vs Buy

There’s a question that comes up often in the dark corners of web development board rooms and meetings between peers: why invest in a custom built website when you could pay for a quick, all in one service? Let’s take a look at why you might opt for one or the other, and pit build vs. buy.

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