Showing entries tagged with “Branding & Web Design”:
11.10.2016
| in
Inbound Marketing
Branding
| by Riley Timmins
The time has come to dig your site’s heels in, and secure your spot on both the web and in your users’ minds.The topic of discussion: your brand. Marketing 101 tells you that your branding is the first impression you make - your company’s declarative differentiator that’s designed to give you a competitive, memorable edge. For obvious reasons, that same branding is important to infuse into your website.
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09.16.2016
| in
Branding
| by Riley Timmins
TLDs allow companies to differentiate from their competition, add an additional layer of branding and more directly express to new and potential customers what their area of expertise is. It’s for this reason that we chose charcoal.marketing!
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10.17.2014
| in
Web Highlights
| by Benjamin Sullivan
The benefits of having an established brand direction or company mantra is that you can call on those familiarities when you’re developing digital products. It’s those familiarities that make you attractive to your market, and though your mantra may be present in every product you develop or platform you’re present on, calling on those pieces of your company culture, visually, can make for quite the experience.
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10.10.2014
| in
Design & UX
| by Brian Troke
Yes, aesthetic design is worth your consideration, but it’s certainly not the only ingredient in the pot, nor is it the most important in most cases.
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10.08.2014
| in
Design & UX
Tips
| by Brian Troke
From a business perspective, intelligent design can be the tipping point that turns a bounce into a purchase, or a reader into a follower.
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