Catch up on our industry insights, advice, company news and more.

Showing entries tagged with “Branding & Web Design”:

How to build an online brand- Charcoal's inbound marketing formula, part 3

How to build an online brand- Charcoal's inbound marketing formula, part 3

The time has come to dig your site’s heels in, and secure your spot on both the web and in your users’ minds.The topic of discussion: your brand. Marketing 101 tells you that your branding is the first impression you make - your company’s declarative differentiator that’s designed to give you a competitive, memorable edge. For obvious reasons, that same branding is important to infuse into your website.

Read More >>

Web Highlights: The Open Standard

Web Highlights: The Open Standard

The benefits of having an established brand direction or company mantra is that you can call on those familiarities when you’re developing digital products. It’s those familiarities that make you attractive to your market, and though your mantra may be present in every product you develop or platform you’re present on, calling on those pieces of your company culture, visually, can make for quite the experience.

Read More >>