How to build successful brands

How to build successful brands

I‘m often credited by one of my old bosses, as having invented the tagline for Alexander Keith’s India Pale Ale, “Those that like it, like it a lot” (not true).  I did work on the Keith’s brand for a very long time, during its heady days of resurgence and growth in the 1990s.

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How to capture online leads with inbound marketing, Charcoal inbound marketing formula, pt 4

How to capture online leads with inbound marketing, Charcoal inbound marketing formula, pt 4

The final step of our formula begins when you start to consider converting interested users into potential customers - in business terms, qualified leads. So, now that you have consistent traffic visiting your site thanks to your website optimization and online branding strategy, we can begin to look at converting that traffic into something more. But here’s a disclaimer: converting online leads, compared to other sources of potential business, is among the most sensitive of online activities you will face.

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