How to optimize your website- Charcoal’s inbound marketing formula, part 2

How to optimize your website- Charcoal’s inbound marketing formula, part 2

Now that you have a reason for users to visit, optimizing your inbound marketing strategy will encourage visitors to return to your site, empower you with the opportunity to collect insights on user preferences, and ultimately weigh the success and failure of marketing campaigns as you strive to find your sweet spot.

modern site development + Google Analytics + local hosting = optimization

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How to drive traffic to your website- Charcoal’s inbound marketing formula, part 1

How to drive traffic to your website- Charcoal’s inbound marketing formula, part 1

Inbound marketing is constantly changing and that makes it difficult to understand at times. Compounded by the fact that everyone has a different take on how to get the job done means the whole premise can be utterly inaccessible. To remedy this, we’re breaking things down into an equation that’s sure to lend clarity to the situation! In our four part series, we’ll break down traffic, optimization, branding, and leads and how they ultimately come together to fuel your success. Let’s get started with traffic.

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Google reviews mean better business

Google reviews mean better business

Google reviews are a fantastic thing. They empower good businesses with an opportunity to level the field when big advertising budgets dominate the market and aren’t always practical for small and medium-sized players.

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