Showing entries in the category Branding

How to build successful brands

How to build successful brands

I‘m often credited by one of my old bosses, as having invented the tagline for Alexander Keith’s India Pale Ale, “Those that like it, like it a lot” (not true).  I did work on the Keith’s brand for a very long time, during its heady days of resurgence and growth in the 1990s.

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How to build an online brand- Charcoal's inbound marketing formula, part 3

How to build an online brand- Charcoal's inbound marketing formula, part 3

The time has come to dig your site’s heels in, and secure your spot on both the web and in your users’ minds.The topic of discussion: your brand. Marketing 101 tells you that your branding is the first impression you make - your company’s declarative differentiator that’s designed to give you a competitive, memorable edge. For obvious reasons, that same branding is important to infuse into your website.

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