How to capture online leads with inbound marketing, Charcoal inbound marketing formula, pt 4

How to capture online leads with inbound marketing, Charcoal inbound marketing formula, pt 4

The final step of our formula begins when you start to consider converting interested users into potential customers - in business terms, qualified leads. So, now that you have consistent traffic visiting your site thanks to your website optimization and online branding strategy, we can begin to look at converting that traffic into something more. But here’s a disclaimer: converting online leads, compared to other sources of potential business, is among the most sensitive of online activities you will face.

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How to build an online brand- Charcoal's inbound marketing formula, part 3

How to build an online brand- Charcoal's inbound marketing formula, part 3

The time has come to dig your site’s heels in, and secure your spot on both the web and in your users’ minds.The topic of discussion: your brand. Marketing 101 tells you that your branding is the first impression you make - your company’s declarative differentiator that’s designed to give you a competitive, memorable edge. For obvious reasons, that same branding is important to infuse into your website.

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How to optimize your website- Charcoal’s inbound marketing formula, part 2

How to optimize your website- Charcoal’s inbound marketing formula, part 2

Now that you have a reason for users to visit, optimizing your inbound marketing strategy will encourage visitors to return to your site, empower you with the opportunity to collect insights on user preferences, and ultimately weigh the success and failure of marketing campaigns as you strive to find your sweet spot.

modern site development + Google Analytics + local hosting = optimization

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